How to Get Buyers to Your Home: The Importance of Professional Photography


Selling a house is a two-step process. First, you have to get potential buyers to the house and then you have to make them fall in love with it.

Most people have heard of the term “curb appeal,” which basically means how attractive your home is when pulling up to the curb. But “curb appeal” has long been outdated.

According to the National Association of Realtors 90% of home buyers start their search online and of those 90%, 98% of them said photos were the most useful feature. With this many potential home buyers searching online, first impressions are most important and there is no better way to make a good first impression than with great photographs.

It’s important that your photos bring out the best in the property while staying true to the actual condition of your home. You can do this by:

1. Using a professional photographer-professional photographers have the right equipment and experience that can make your house look refreshed

2. Picking photos that show the best views

3. Giving your final approval on what photos are used and making sure you love them

4. Making sure that the house is clean and free of clutter

5. Having the right amount of photos for home buyers to view- I recommend that there be at least photos that feature the front, the back, the main living area, the kitchen, the master bed and bath, and an additional photo that showcases the home.

Redfin, a real-estate brokerage firm, conducted research that showed listings that used professional photography had around 60% more views than listings without professional photographs. From my experience, good pictures not only drive showings but can ultimately drive the price up. I personally think it is a must to use a professional to photograph your home when marketing it to sell.